Last Updated: December 21, 2025
What Are Cookies?
Cookies are small data files (usually 4KB or less) stored on your device’s browser or hard drive when you visit a website. Cookies help websites:
- Remember your preferences and login information
- Track your browsing behavior
- Serve personalized advertisements
- Analyze how visitors use the site
- Improve website functionality
Cookies vs. Other Tracking Technologies
- Local Storage – Similar to cookies but stores more data (up to 5-10MB)
- Web Beacons/Pixels – Tiny images that track page views and clicks
- Tags – Code snippets that collect data and send it to third-party services
- Fingerprinting – Creating a unique profile of your device and behavior
We use combinations of these technologies to optimize your experience and serve relevant ads.
Types of Cookies We Use
Essential Cookies (Strictly Necessary)
Purpose: Required for our website to function properly.
Cannot Be Disabled: These cookies are essential for Site functionality. If you disable them, parts of our website may not work.
Specific Essential Cookies:
| Cookie Name | Purpose | Set By | Duration | Data Collected |
|---|---|---|---|---|
| wp-settings-[userid] | WordPress user preferences (font size, dashboard layout) | AI Insider | Session/1 year | User ID, preference settings |
| wp-settings-time-[userid] | Timestamp for when settings were last changed | AI Insider | Session/1 year | Timestamp |
| wordpress_logged_in | Maintains your login session | AI Insider | 14 days | Username, encrypted password |
| wordpress_sec | Security/authentication purposes | AI Insider | 14 days | Security token |
| PHPSESSID | Server-side session management | AI Insider | Session | Session ID |
| __Host-csrf | CSRF (Cross-Site Request Forgery) protection | AI Insider | Session | Security token |
User Control:
You can disable essential cookies, but this may prevent you from:
- Logging into your account
- Leaving comments
- Using contact forms
- Accessing certain Site features
Analytics Cookies
Purpose: Help us understand how visitors use our website so we can improve content and user experience.
These cookies collect anonymous data – they do NOT identify you personally.
Analytics Cookies We Use:
Google Analytics 4 (GA4)
| Cookie Name | Purpose | Set By | Duration | Data Collected |
|---|---|---|---|---|
| _ga | Distinguishes unique users | 2 years | Unique User ID, visit count | |
| ga[PropertyID] | Used to persist session state | 2 years | Session data, traffic source | |
| _gid | Used to distinguish users within a session | 24 hours | Session ID | |
| _gat | Throttles request rate | 1 minute | API request timing | |
| AMP_TOKEN | Contains a token that can be used to retrieve a Client ID from AMP Client ID service | 30 seconds to 1 year | Visitor session data |
What Google Analytics Tracks:
- Page views and scroll depth
- Time spent on pages
- Click behavior (which links you click)
- Device type and operating system
- Browser and browser version
- Traffic source (how you found us)
- Geographic location (approximate, from IP address)
- User interests and demographics (inferred by Google)
- Device ID (anonymized)
Data Retention:
- User-level data: 26 months (default)
- Event data: 14 months (default)
- Older data is automatically deleted
Google’s Privacy:
Google processes this data subject to Google’s Privacy Policy. Google may use this data to:
- Improve Google Analytics features
- Develop new Google products
- Create aggregate reports (shared across Google services)
Opt Out of Google Analytics:
- Install Browser Extension: Google Analytics Opt-out Browser Add-on
- Disable in Google Settings: Google Ads Settings
- Contact Us: Email [email protected] to opt out on all our properties
Advertising & Marketing Cookies
Purpose: Serve personalized advertisements based on your interests and browsing behavior. These cookies enable retargeting (showing you ads for products you’ve viewed on other websites).
Google AdSense Cookies
| Cookie Name | Purpose | Set By | Duration | Data Collected |
|---|---|---|---|---|
| NID | Stores user preferences and information for Google ads | ~6 months (180 days) | User preferences, ad interests, demographic data | |
| IDE | Used for advertising purposes and cross-site user tracking | Google (Doubleclick) | ~2 years (730 days) | Unique identifier, browsing history across sites, interests |
| ANID | Stores anonymous advertising ID | ~2 years (730 days) | Anonymous ID, ad interaction history | |
| APISID, HSID, SAPISID | Store session credentials for Google services | 2 years | Encrypted session data | |
| 1P_JAR | Google analytics cookie | ~1 month | Traffic analysis |
What Google Ad Partners Track:
- Your interests (inferred from pages you visit)
- Products you’ve viewed on other websites
- Ads you’ve clicked on
- Your approximate location
- Device type and operating system
- Browser and browser version
- Search queries (on partner sites)
- Time and date of interactions
How This Data Is Used:
- Personalized Ads – Show ads for products/services matching your interests
- Retargeting – Show you ads for products you’ve viewed on other sites
- Frequency Capping – Avoid showing the same ad too many times
- Ad Performance – Measure which ads perform best
- Fraud Prevention – Detect and prevent invalid traffic
- Market Research – Understand advertiser effectiveness
Cross-Site Tracking:
These cookies allow Google to track you across the entire web – not just on aiinsider.in. This enables:
- Retargeting ads when you visit other websites
- Creating interest profiles based on your entire browsing history
- Serving ads on partner websites (YouTube, Gmail, etc.)
Your Options to Control Ads:
- Google Ads Settings (Most Important)
- Visit: https://adssettings.google.com
- Sign in with your Google account
- See your interests and turn off personalization
- Opt out of specific interest categories
- Ad Choices
- Visit: https://optout.aboutads.info
- Shows all advertisers tracking you
- Opt out of multiple ad networks at once
- Network Advertising Initiative (NAI)
- Visit: https://optout.networkadvertising.org
- Opt out across 100+ advertising networks
- Choose what data is collected
- Browser-Level Control
- Chrome: Settings > Sync and Google services > turn on “Do Not Track”
- Firefox: Options > Privacy > Tracking > Always
- Safari: Preferences > Privacy > check “Ask websites not to track me”
- Edge: Settings > Privacy > Tracking prevention > Strict
- Use Privacy-Focused Browsers
- Brave Browser – Blocks ads and trackers by default
- Firefox – Enhanced privacy protection options
- DuckDuckGo – Doesn’t track you; integrates with browsers
- Use a VPN
- Masks your IP address
- Hides your location
- Encrypts your browsing data
- Examples: NordVPN, ExpressVPN, Proton VPN
- Use Privacy Extensions
- uBlock Origin – Block ads and trackers
- Privacy Badger – Automatically opt out of tracking
- Ghostery – See and block invisible trackers
Note: Even if you opt out, you’ll still see ads – they just won’t be personalized to your interests.
Preference Cookies
Purpose: Remember your choices and preferences to enhance your experience on our Site.
Examples:
- Language preference (English, Hindi, etc.)
- Font size and contrast settings
- Dark mode / Light mode preference
- Comment settings (email notifications on/off)
- Sidebar preferences
Duration: Typically 1-2 years unless you clear them
Social Media Cookies
Purpose: Enable social sharing and track interactions with social media platforms.
If we include social media plugins (Facebook, Twitter, LinkedIn share buttons):
| Platform | Cookies Used | Collects |
|---|---|---|
| fr, datr, sb | Your Facebook ID, activity across web, interests | |
| personalization_id, guest_id | Twitter engagement, interests, device info | |
| bcookie, bscookie | LinkedIn profile info, content engagement |
These platforms may track you even if you’re not logged in.
Third-Party Cookies (Cookies Set by Others)
We do not set all cookies on our Site. Third parties (Google, ad networks, analytics providers) set cookies when:
- You view our content
- Ads are served to you
- Analytics data is collected
Third parties using cookies on our Site:
| Third Party | Cookies | Purpose | Opt Out |
|---|---|---|---|
| Google (AdSense, Analytics) | NID, IDE, ANID, _ga, _gid, etc. | Ads, traffic analysis | Google Ads Settings |
| Doubleclick (Google) | IDE, DSID | Ad serving, retargeting | Opt-out NAI |
| Other Ad Networks | Various | Personalized ads, tracking | DAA Opt-out |
Important: We cannot control third-party cookies. We can only:
- Disclose that they’re used
- Tell you how to opt out
- Comply with laws that require disclosure
How Long Do Cookies Last?
Cookies have different lifespans:
| Type | Duration | Example |
|---|---|---|
| Session Cookies | Until you close your browser | Login session |
| Persistent Cookies | Days, months, or years | Google Analytics (_ga): 2 years |
| Permanent Cookies | Until manually deleted | Preference settings |
Check Cookie Duration:
Browser’s Developer Tools > Application > Cookies > Expiration date
Cookie Consent and Your Choices
Our Cookie Banner
When you visit aiinsider.in, you see a cookie consent banner that allows you to:
Option 1: Accept All
- Consents to all cookies: essential, analytics, advertising
- Best experience but most data collection
Option 2: Manage Preferences
- Choose which cookie types to accept
- Recommended for privacy-conscious users
- Typical choice: Essential + Analytics, reject Advertising
Option 3: Reject Non-Essential
- Accept only essential cookies
- Limits data collection
- Some features may not work optimally
Option 4: Cookie Settings
- Access cookie management anytime (if available on footer)
- Change your preferences after initial visit
Your Consent Choices Are Saved
- Your choice is saved in a cookie called “cookieconsent” or similar
- Duration: 12 months
- If you clear cookies, you’ll see the banner again
How to Change Cookie Preferences
Change Your Cookie Settings:
- On Our Site:
- Look for “Cookie Settings” or “Manage Cookies” link (usually in footer)
- Click to open preference center
- Toggle cookies on/off
- Click “Save Preferences”
- Via Browser Settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and site data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Privacy and security > Clear browsing data
- Clear Cookies Manually:
- Clearing cookies deletes all site preferences
- You’ll need to accept the cookie banner again
- Use this if preferences aren’t updating
- Contact Us:
- Email [email protected]
- Request specific cookies be disabled
- We can provide additional options
Consequences of Disabling Cookies
| Cookies Disabled | Effect |
|---|---|
| Essential Only | Site works but may be slower; remember features disabled |
| Analytics Disabled | Site works normally; we can’t see traffic data |
| Advertising Disabled | See generic ads instead of personalized; still see ads |
| All Cookies | Some features may break; slower experience |
Do Not Track (DNT)
Some browsers include a “Do Not Track” feature that signals websites not to track you.
Our Response to DNT:
- We honor DNT signals where technically feasible
- However, third-party ad networks (Google) may not respect DNT
- We recommend using privacy browser extensions for stronger protection
Enable Do Not Track:
- Chrome: Settings > Sync and Google services > turn on “Do Not Track”
- Firefox: Options > Privacy > Tracking > Always
- Safari: Preferences > Privacy > check “Ask websites not to track me”
- Edge: Settings > Privacy > Tracking prevention > Strict
Cookie Security
How We Protect Cookie Data
Security Measures:
- Cookies are transmitted over HTTPS/SSL encryption (secure connection)
- Sensitive cookies (login, auth) have the Secure flag (only sent over HTTPS)
- Session cookies have the HttpOnly flag (not accessible to JavaScript, prevents XSS attacks)
- Cookies use the SameSite attribute (prevents CSRF attacks, limits cross-site sharing)
Your Cookie Security
Protect Your Cookies:
- Use Strong Passwords – Use unique, complex passwords for accounts
- Keep Browser Updated – Updates include security patches
- Use HTTPS Only – Look for lock icon in browser address bar
- Avoid Public WiFi – Don’t access sensitive sites on public WiFi
- Use VPN – Encrypts all traffic including cookies
- Clear Cookies Regularly – Delete old cookies monthly
- Don’t Share Devices – Log out completely on shared devices
Specific Cookie Information by Purpose
Authentication and Functionality Cookies
These MUST be accepted for website functions to work:
textwordpress_logged_in - Keeps you logged in to comment
wordpress_sec - Security for logged-in sessions
PHPSESSID - Server session management
wp-settings - Your WordPress preferences
Performance and Analytics Cookies
These help us improve the Site but aren’t required:
text_ga, _ga_[ID], _gid - Google Analytics traffic tracking
_gat - Analytics rate limiting
Advertising and Behavioral Cookies
These target ads to you but aren’t required:
textNID - Google ad preferences
IDE - Google ad targeting
ANID - Google advertising ID
International Cookies and GDPR
GDPR Compliance (EU, EEA, UK)
If you’re in the European Union, European Economic Area, or United Kingdom:
Legal Requirement: We must get explicit consent before setting non-essential cookies.
Our Approach:
- Cookie banner asks for consent (not pre-checked)
- Only set essential cookies without consent
- Set analytics/advertising cookies only if you consent
- Your preference is saved for 12 months
- You can withdraw consent anytime
Your Rights Under GDPR:
- Right to refuse cookies
- Right to withdraw consent
- Right to access cookie data
- Right to delete cookie data
CCPA Compliance (California)
If you’re a California resident:
Your Rights:
- Know what personal data is collected in cookies
- Opt out of cookies used for “sale of personal information”
- Request deletion of cookie-collected data
- Non-discrimination for exercising rights
Our Commitment:
- We don’t sell personal information
- We do share data with advertising partners
- You can opt out anytime
- Submit requests: [email protected]
Cookie Updates and Changes
We may update this Cookie Policy to:
- Reflect changes in technology
- Add new cookies
- Remove outdated cookies
- Comply with new laws
- Improve privacy practices
How We Notify:
- Update “Last Updated” date at top
- Post updated policy on this page
- For significant changes: email notification
Cookie Management Tools
Free Browser Extensions for Cookie Control
| Tool | Browser | Features |
|---|---|---|
| Privacy Badger | Chrome, Firefox | Automatically block trackers |
| uBlock Origin | Chrome, Firefox | Block ads and tracking scripts |
| Ghostery | Chrome, Firefox, Safari | See and block invisible trackers |
| Cookies.txt | Chrome | Export and manage cookies |
| Cookie-Editor | Chrome, Firefox | Edit and delete specific cookies |
| HTTPS Everywhere | Chrome, Firefox | Force encrypted connections |
Privacy Browser Options
| Browser | Key Feature |
|---|---|
| Brave | Blocks ads and trackers by default |
| Firefox | Enhanced Tracking Protection (free) |
| DuckDuckGo | Doesn’t track you; privacy by default |
| Tor Browser | Maximum anonymity (slower) |
How to Delete Cookies
Delete All Cookies
Chrome:
- Click menu (⋮) > Settings
- Privacy and security > Delete browsing data
- Select “All time”
- Check “Cookies and other site data”
- Click “Delete data”
Firefox:
- Click menu (☰) > Settings
- Privacy & Security > Cookies and Site Data
- Click “Clear Data”
- Check “Cookies”
- Click “Clear”
Safari:
- Preferences > Privacy
- Click “Manage Website Data”
- Select cookies you want to delete
- Click “Remove”
Edge:
- Settings > Privacy and security
- Clear browsing data
- Check “Cookies and other site data”
- Click “Clear now”
Questions About Cookies?
If you have questions about our Cookie Policy or want to:
- Understand specific cookies
- Request cookie removal
- Report cookie issues
- Withdraw consent
- Get more information
Contact Us:
Email: [email protected]
Contact Page: https://aiinsider.in/contact-us/
We aim to respond within 5-7 business days.
Additional Resources
- All About Cookies
- Google Ads Help
- Network Advertising Initiative
- Digital Advertising Alliance
- European Interactive Digital Advertising Alliance
- Internet Advertising Bureau (IAB)
This Cookie Policy is effective as of December 21, 2025.
Last Updated: December 21, 2025